Nicholson Bros. Motorcycles meets Double RL in London

Ralph Lauren’s Double RL store window display in London. A great concept, one using the allure and mysticism of vintage motorcycles to entice customers. Does it work?

What we find fascinating about the montage is the use of a 1935 Nicholson Bros. Motorcycles catalogue. It’s framed, and is hanging above the Velocette’s handlebar.

Take a closer look at this image. It’s in there!