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Calgary Herald, Ducati packs power, pares price by Greg Williams

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photo courtesy Revoluzione Cycle Imports

Redesigned series aims to maintain performance, but cut maintenance

Greg Williams, Calgary Herald

Published: Friday, February 23, 2007

Ducati has long been perceived as the Ferrari of the motorcycle world. But with the introduction of the 2007 Ducati 1098-series, the Italian maker hopes to be perceived more as the Porsche of the industry.

“Ferraris are very exclusive, they’re expensive and they typically cost more to maintain,” says Ian Loughran of Calgary’s Revoluzione Cycle Imports.

“Porsches are relatively easier to obtain, they have fantastic performance and they have great quality — and are not as high-maintenance.”

In the past, Ducatis were notorious for their rigorous and costly maintenance schedules. But that’s changed for 2007.

All Ducati models now require less frequent service, and fewer parts and less labour at each service, thus reducing maintenance costs by 50 per cent.

Click here to read the rest of the column in the Calgary Herald…

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