Calgary Herald, Boutique dealer targets reluctant shoppers, by Greg Williams

photo courtesy auto/One

Greg Williams, For The Calgary Herald

Published:Friday, March 30, 2007

Vancouver auto retailer Mike Wood has shifted into gear and let out the clutch.

With his new boutique-style dealership — Clutch — Wood hopes to attract car buyers who hate buying cars.

He also hopes the concept will be of particular appeal to women.

“A lot of people love getting a new car, love owning a new car; but they don’t like the process leading up to having that new car in the driveway.”

Wood speaks from experience, having worked in the auto industry since 1989.